For an entrepreneur, setting the right selling price for his products or services is not as simple as it might sound. After all, it is a tough decision which can have serious consequences for a company's short- and long-term viability.

This is why many business owners seek advice from their accountants to determine the best selling price for their products or services.

But how can an accountant help you set your selling prices?

Your accountant knows your cost structure

One of the fundamental principles of pricing is that you need to cover your expenses and be in a position to make a profit. Remember that the cost of producing an item is higher than the cost of its raw materials, plus the cost of labour and equipment used. It also includes fixed costs. These may include fees such as rent and property taxes. You must include these costs when estimating the actual cost of your product.

This means that you need to know exactly how much it costs to produce your products. You also need to understand how much you need to increase the price of the product and how much you need to sell to make a minimum profit.

Many companies fail to take full account of their entire cost structure, often due to a lack of accounting knowledge. Others do, but expect to make a profit with a single product and will therefore tend to overcharge. This is when an accountant can help you find the perfect balance. He will be able to precisely calculate all the costs you have to cover each month.

The accountant's expertise includes many factors that determine pricing

With his knowledge of tax and accounting software, a tax accountant can accurately analyze all the decisive factors in the pricing process of a company's products or services.

These include, among others:

  • The actual costs of your products, including labour and the costs of marketing and selling them.
  • All operating costs necessary to own and operate the business.
  • The costs associated with borrowing money.
  • Your salary as owner and/or manager of the company.
  • A return on the capital that you and any other owner or shareholder have invested. The capital required for future growth and replacement of capital assets as they age.

The total calculated by a business accounting expert should give you a good idea of the gross income your company will need to generate to cover all these costs.

To benefit from an accountant's expertise, contact T2inc

In light of this information, you will undoubtedly have a better understanding of the role that an accountant can play in setting prices for your products and services.

If you are an entrepreneur and want to benefit from the expertise of an accountant with extensive experience in accounting and business taxation, don't hesitate to contact the T2inc team.

Frédéric Roy-Gobeil


As President of T2inc.ca and an entrepreneur at heart, I have founded many start-ups such as delve Labs and T2inc.ca. A former tax specialist at Ernst & Young, I am also a member of the Ordre des comptables professionnels agréés CPA and have a master's degree in taxation from the Université de Sherbrooke. With a passion for the world of entrepreneurship and the growth mindset, I have authored numerous articles and videos on the industry and the business world, as well as on accounting, taxation, financial statements and financial independence.

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